In line with its ongoing development strategy, Africa Magic, the continent’s leading provider of African entertainment content, has announced the launch of a new channel, Africa Magic Igbo.
Designed to showcase the rich Igbo culture of Nigeria, the 24 hour general entertainment channel follows the successes of the Africa Magic Hausa and Yoruba channels and will go on air at 19:00 CAT on the 2nd of April, 2015. Africa Magic Igbo will be available on DStv channel 159.
The launch of Africa Magic Igbo, which brings to eight, the total number of Africa Magic channels, follows the redefinition of the Africa Magic channels in 2014 and the recent refreshing of the Africa Magic Urban channel.
Speaking on the launch, the director, M-Net (West Africa), Wangi Mba-Uzoukwu, said: “We are thrilled to announce the launch of Africa Magic Igbo. Igbo language entertainment content has always played a prominent role in the Nigerian film and television industry and we are glad to offer a platform where this rich content can be showcased to the rest of Africa and the world.
“Popular Igbo language content like Living in Bondage, Nneka the Pretty Serpent and many others set the trend for the modern Nigerian film and television industry, or Nollywood as it’s called; it is thus only fitting that such content should be given a platform where it is easily accessible by audiences around the continent.
With the launch of Africa Magic Igbo, we have once again proven our commitment to providing content made for Africa by Africans.
“The channel will appeal to audiences in and outside Nigeria, as the Igbo language is also spoken in a number of other African countries like Equatorial Guinea, Democratic Republic of Congo and Gabon.
Africa Magic Igbo will also undoubtedly be popular with audiences across the continent as shown by the widespread success of the popular Igbo language movies of the 1990s, and our viewers can expect to see the best from renowned and exciting Igbo talent like Okey Bakassi, Chiwetalu Agu and Dede One Day amongst many others,” added Mba-Uzoukwu.
Africa Magic Igbo launches on the 2nd of April 2015.
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